Marketing Specialist

Your role

Key Responsibilities:

Digital Marketing:
Plan, execute, and optimize digital marketing campaigns across various platforms, including social media, search engines, and email marketing.
Develop SEO and SEM strategies to enhance online visibility and drive organic traffic.
Manage and monitor paid advertising campaigns, including Google Ads, social media ads, and retargeting campaigns.
Analyze and report on digital marketing performance using tools like Google Analytics to provide actionable insights.
Collaborate with global and regional teams to align digital marketing strategies with Atlas Copco’s branding and messaging guidelines.
Website management and content creation AEM

Employee Event Coordination:
Plan and execute engaging internal employee events, such as team-building activities, recognition programs, and special celebrations.
Collaborate with HR and management to align event themes with company values and culture.
Develop communication materials, including invitations, announcements, and post-event highlights.
Ensure seamless event logistics, including vendor coordination, budgets, and on-site management.

Lead Management:
Manage and track leads generated through all channels, including WhatsApp, email campaigns, phone inquiries, and online form submissions.
Coordinate with telemarketing and sales teams to ensure timely follow-up and lead conversion.
Optimize lead nurturing strategies to improve customer engagement and conversion rates.
Regularly analyze and report lead performance metrics to refine strategies and improve results.

Telemarketing Campaigns:
Collaborate with telemarketing teams to create scripts and strategies for customer outreach.
Support lead generation and event promotion through targeted telemarketing efforts.
Analyze telemarketing performance and provide recommendations for improvement.

Content Creation:
Design and deliver engaging content for social media, email campaigns, brochures, and internal communication.
Develop storytelling content to showcase Atlas Copco’s culture, achievements, and innovations.

Campaign Management:
Plan, implement, and optimize digital and traditional marketing campaigns to enhance brand visibility.

Social Media Management:
Lead the creation, scheduling, and analysis of social media content to drive engagement.

Collaboration:
Work closely with sales, product, and HR teams to align marketing efforts with business and employee engagement goals.

Metrics and Reporting:
Monitor the performance of marketing and employee engagement activities, providing actionable insights for improvement.

Event Support:
Organize trade shows, customer seminars, and other promotional events to increase brand awareness.

CRM Management:
Maintain and optimize the CRM system (including Falcon) to ensure accurate, reliable, and up-to-date customer data.
Develop processes and guidelines for data entry and management, ensuring integrity across all systems.
Align CRM configurations to support business objectives and improve overall user experience.

To succeed, you will need

Requirements:

• • Bachelor’s degree in marketing, Communications, Business Administration or a related field.
  • Flaunt in Arabic and English (Writing & Speaking)

• • 0-2 years of experience
  • Excellent organizational and communication abilities.
  • Experience in supporting and coordinating corporate or employee events is a plus.

Personal Attributes:

• • Active growth mindset
  • A collaborative team player with the ability to work across functions.

In return, we offer

• Culture of trust and accountability
• Lifelong learning and career growth
• Innovation powered by people
• Comprehensive compensation and benefits
• Health and well-being

Job location

On-Site
This role requires you to work on-site at our office in Al Khobar, Saudi Arabia (SA). You will be part of a dynamic team and enjoy the benefits of face-to-face collaboration.

Contact information