Marketing Automation (HubSpot) Specialist

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Atlas Copco Compressor Technique

We are seeking a Marketing Automation (HubSpot) Specialist to enhance our digital customer engagement and drive profitable growth through marketing automation technology.

Responsibilities:

• Provide HubSpot support and consultancy for the internal customers (Customer Centers) worldwide
• Follow up & improve chatbot results
• Communicate & roll out new features
• Capture & promote best practices to internal customers
• Digitalize & automate fundamental marketing processes of division & customer center onto our chosen marketing automation platform
• Drive customer lifetime value by identifying key tactics to build relationships with new & existing customers and encourage repeat purchases
• Manage and safeguard the quality of our online customer database, including email addresses, online behavior, input from each touchpoint, and purchase behavior from our CRM

Main goals of the Marketing Automation team you will be cooperating on:

• Conversion optimization and personalization
• Lead scoring
• Ongoing Customer Centers support
• Usage of AI to drive more revenue and leads

Work location: Brno

Hybrid working: min. 2 days in the office per week

Your qualifications:

• English C1+ level (many of your colleagues will be international)
• Minimum 3 years of experience in similar Marketing Automation position
• Strong bias toward taking actions
• Experience working with HubSpot (both marketing and sales modules); other marketing tools are a plus
• Strong background in lead generation programs, email marketing best practices, and inbound marketing
• Experience improving marketing and sales alignment through continuous business process improvement
• Experience with a Marketing Automation platform, preferably HubSpot
• Experience in customer engagement marketing, digital marketing, email marketing, and/or content marketing
• Hands-on experience working in campaign tools with a focus on digital campaigns
• Ownership mindset, setting your own agenda, and communicating expectations
• Customer-centric mindset, focusing on what to communicate first rather than the technicalities needed to communicate
• Comfortable discussing digital campaigns with CRM team, marketing team, and sales team
• Result-oriented with a solid understanding of business metrics, able to connect your work to our marketing and company goals
• Good understanding of different marketing disciplines that connect to marketing automation, such as SEA, SEO, social media advertising, and content marketing
• Ability to analyze website performance and work towards an optimal conversion path

Hiring Process:

1. Call with HR – scheduled in advance for 30-40 min
2. Task (based on their experience – f.e. creating a chat bot process or automation and walking us through it, might be in format of short presentation)

Online assessment (1,5 h.); we can share some part of the assessment with you

3. Interview with Product Owner/TL & Digital Marketing Manager; we prefer in person interview, if you are based in Brno (1-1,5 hour)
4. Job offer

What more we can offer:

• Flexible working hours (core working hours 10 am – 3 pm)
• Shortened working week - 37,5 hours/week
• 5 weeks of holiday, 3 Flexible free days
• Possibility of partial work from home (up to 3 days of home office/week)
• Contribution to meal
• Language courses, free access to LinkedIn Learning, and many other internal and external trainings
• Supported technical trainings, certifications etc.
• Referral bonus program
• Special O2 tariff´s offers
• Support for new employees coming from parental leave (free place at kindergarten or contribution to external kindergarten up to 4.000,- CZK; only for kids between 1-3y)

We take care of your mental & physical health, financial well-being and our social responsibility with:

• An annual financial bonus and regular salary increase to you
• Contribution to your pension fund (up to 2000,- CZK)
• MultiSport card (590,- CZK paid by employee) or Wellness vouchers (3000,- CZK/year)
• Psychological, financial, or legal counseling to all employees (provided by 3rd party company, anonymously)
• Discounted insurance and financial services by Renomia Benefit
• Friendly and open culture of Swedish company; We believe that where you feel well, you perform well and with joy.
• Voluntary days/programs for non-profit organizations based on our employees’ preference
• Company social, sports, and family events and team buildings
•  Possibility to join us on our way of “Payback” (social responsibility) activities – f.e. financially supporting Atlas Copco´s "Water for all" organization or attending other non-profit organizations volunteering activities (for ADRA or pet shelter etc.)

We believe we have an impact. Be a part of something big with us.

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