Marketing & Customer Engagement Teams Manager

This individual will lead marketing, digital communications, and customer engagement across North America, elevating Leybold’s visibility in key markets and strengthening our industry position. The role accelerates digital marketing capabilities, expands AI‑driven customer interactions, and increases zero‑touch digital purchasing through e‑commerce platforms.

The manager will work with VT Global Marketing and Business Lines to create market segmentation strategies, develop targeted messaging for key applications, and focus resources on high‑potential segments to drive growth and market share. They will also oversee Customer Success, advancing digital engagement, AI adoption, and customer‑centricity across the organization.

Key Responsibilities:

Digital Marketing, Brand Visibility & Communications
• Drive digital marketing and communication strategies to increase visibility in key North American markets.
• Deploy integrated digital campaigns using AI‑powered tools to enhance customer interaction and personalization.
• Ensure customer‑centric messaging for key applications with Product Teams.
• Restructure internal and external communications aligned to market‑segmentation priorities.

AI, Digital Engagement & Organizational Enablement
• Expand AI usage to strengthen marketing efficiency, customer experience, and digital sales processes.
• Advance digital engagement channels including chat, email automation, and virtual support to enable scalable, high‑quality interactions.

E‑Commerce & Zero‑Touch Sales Growth
• Lead e‑commerce strategy to increase zero‑touch orders above 30%.
• Partner with Business Lines and customer‑facing teams to build proactive digital sales initiatives that convert online traffic and improve digital buying journeys.

Market Strategy, Targeting & Business Growth
• Build market‑segmentation strategies with Business Lines to map opportunities and prioritize high‑growth segments.
• Focus marketing, communications, and digital sales on targeted segments to generate new business and increase market share.
• Provide BLMs with market‑trend analytics and business‑development insights.

Team Leadership & Customer Engagement
• Lead Customer Success and Digital Marketing teams to deliver best‑in‑class digital engagement.
• Strengthen alignment with Business Lines and Sales to increase usage of digital tools and visibility throughout the sales process.
• Implement processes and KPIs that reinforce a customer‑centric mindset.
• Oversee customer‑experience strategy and drive digital process improvements.

Technology, Tools & Optimization
• Advance digital technologies and AI tools to improve performance and customer experience.
• Use HubSpot and other digital systems to streamline internal processes.
• Integrate C4C into all marketing and lead‑generation initiatives.
• Optimize use of tools such as ZoomInfo to improve sales effectiveness.

Content, Events & External Presence
• Lead digital content creation aligned with market segmentation and application messaging.
• Engage customers across social media, digital platforms, and industry events to strengthen Leybold’s brand reputation.

Education
• B.S. degree or equivalent in Marketing or Communications.

Experience
• Minimum 5 years in marketing/communications management and selling a product or service.

Knowledge & Skills
• Digital marketing and/or e‑commerce experience strongly preferred.
• Experience developing custom landing pages, HTML emails, and other front‑end solutions.
• HubSpot experience strongly preferred.
• Google Analytics tag‑support experience via Google Tag Manager.
• SEO and site‑optimization knowledge.
• Effective communication across all business levels.
• Ability to negotiate solutions across multiple technical/business areas and vendors.
• Proven team‑leadership and vendor‑management ability.
• Basic SAP/C4C knowledge.

Other Requirements
• Thrives in an agile environment.
• Flexible, curious mindset with willingness to test new concepts and adapt to evolving technology.
• Challenges existing methods and seeks continual improvement.
• Strong critical thinking and problem‑solving skills.
• Excellent written and verbal communication skills.