Content Specialist

Atlas Copco Vietnam (Air Compressor Business) looking for a young Content Specialist (1-2 year experience) who is a content creator and able to apply AI trend to marketing.

• Reporting to Communication Department
• Office based in Di An (HCMC)
• Prefer candidate who can join in March.

Main responsibilities:

1. Content strategy & planning

• Develop and execute a multi-channel content strategy aligned with commercial and communication objectives.
• Build and manage content calendars across websites, social media, email, webinars, and internal channels.
• Align content direction with sales, product, and business development teams to support market expansion and revenue growth.

2. Content creation & localization

• Produce, edit, and localize high-quality content including articles, blogs, case studies, email campaigns, internal communication, and event/webinar materials.
• Ensure all content adheres to Atlas Copco’s tone of voice and brand identity guidelines.
• Optimize content for SEO and AI-driven search formats (AI Overviews, structured data, semantic search).

3. Paid media

• Plan, develop, and execute paid digital campaigns including SEM, display, social media ads, retargeting, and performance campaigns.
• Create and optimize ad copies, visuals, and landing pages to improve relevance, quality score, CTR, and conversion rates.
• Monitor campaign performance and implement continuous optimization to maximize ROI.
• Maintain unified messaging across paid and organic channels.

4. Marketing automation (HubSpot)

• Manage, execute, and optimize HubSpot marketing automation workflows, including segmentation, email nurturing, scoring, and behavioral triggers.
• Build automated journeys to support lead qualification, customer engagement, and campaign personalization.
• Develop dashboards and performance reports to enhance automation efficiency and conversion impact.
• Maintain data quality and ensure consistent integration between HubSpot, CRM, and other marketing tools.

5. Multimedia production

• Capture photos and videos for events, interviews, customer visits, product showcases, and internal activities.
• Edit and produce both short-form and long-form videos with subtitles, audio enhancement, and basic motion graphics.
• Develop multimedia assets that support digital campaigns, storytelling, and internal communication.

6. Content performance & optimization

• Monitor key digital performance metrics (traffic, engagement, CTR, conversions).
• Analyze insights to refine content and improve engagement, lead quality, and ROI.
• Conduct competitor and market research to identify new content development opportunities.

7. Internal Communication

• Lead planning and execution of internal communication across all employee touchpoints.
• Develop newsletters, announcements, leadership messages, event recaps, and cultural storytelling.
• Drive internal engagement and employer branding initiatives to strengthen company culture.
• Ensure internal messages are timely, clear, aligned with strategic direction, and consistent with Atlas Copco’s tone of voice.

8. Collaboration & cross-functional alignment

• Work closely with relevant local and global teams.
• Coordinate with agencies, vendors, and external production partners.
• Ensure alignment and smooth execution across campaigns, projects, and cross-functional initiatives.

Compliance

• Act fully in line with Business Code of Practice, The Way We do Things standards, SHEQ and other internal standards as well as legal regulations relevant for the job performed.
• Take full responsibility and ownership of own professional development and actively participate in development activities in line with the development plan set.
• Execute other jobs related activities assigned by direct superior.

Required experiences

• 0-1 years of experience
• Experience in content marketing, internal communication, or digital marketing (B2B preferred)
• Experience in managing multi-platform content across digital and internal channels
• Experience with technical or industrial content is an advantage

What we offer:

• Salary: 10-12 mil vnd monthly. Full contribution to insurance.
• Lunch
• Company laptop
• Year-end bonus
• A team of young marketers
• Global environment learning and internal career opportunities