Sales Manager - Service

Your role
Lead the transformation and sustainable growth of the Service business by developing a high-performing sales organization that maximizes the potential of both direct customers and distributors. Define and execute the sales strategy, optimize territories, and accelerate profitable growth through customer-centric selling and channel development. The position will play a key role in the generational transition of the organization, developing, coaching, and mentoring the next generation of Sales Engineers. As a change leader, the Sales Manager will drive the implementation of the new divisional sales model, ensuring commercial excellence, stronger customer relationships, and sustainable long-term business growth.
Your day-to-day
Sales Transformation & Strategic Leadership
• Lead the implementation of the new Service Sales operating model, ensuring alignment with the Division and Business Area strategy and KPIs: short, medium, and long-term
• Design, optimize, and continuously adapt sales territories to maximize market coverage
Team Development
• Lead the generational transition of the sales organization by ensuring effective knowledge transfer, talent development, and long-term succession planning.
• Recruit, develop, coach, and mentor Sales Engineers.
• Identify skill gaps and implement training programs that strengthen service sales capabilities
• Set clear, measurable objectives aligned with business priorities and growth ambitions.
Distribution Channel Development
• Integrate distributors into the Service Sales strategy, establishing clear ownership, objectives, and development plans
• Foster strong collaboration between direct and indirect sales teams
Business Development & Sales Execution
• Lead the development and execution of strategic account plans to increase customer retention, service penetration, and long-term business value.
• Promote cross-selling, upselling, recurring service agreements, and lifecycle solutions across the installed base.
• Ensure accurate sales forecasting, pipeline management, and execution discipline. Monitor market trends, customer needs, industry developments, and competitor activities
Commercial Excellence & Continuous Improvement
• Leverage sales analytics, CRM tools, and business dashboards to identify trends, monitor performance, and driven data-based decision-making.
• Simplify processes allowing Sales Engineers to focus on customer development and revenue generation. Support the sales team in key customer visits, negotiations,
• Ensure full compliance with company policies, procedures, ethical standards, and business practices.
• Collaborate closely with Service Operations, Customer Support, Product Management, and other stakeholders
Your skills and experience
• 10+ years of proven experience in Industrial Service Sales, driving business growth, customer development, and commercial results.
• Bachelor’s degree in engineering or a related technical field, with equivalent professional experience considered.
• Proven track record of exceeding sales targets and driving sales transformation initiatives.
• Additional consultative selling, or people development is desirable.
• English level B1 or equivalent is considered an advantage
• Strategic mindset with strong customer focus.
• Excellent communication, influencing, and negotiation skills.
• Results-oriented with strong execution discipline.
• Analytical thinking and sound decision-making.
• Strong planning, organization, and prioritization skills.
• Adaptability, resilience, and a continuous improvement mindset.
• Strong coaching and training capabilities to build high-performing sales teams.
• Ability to lead change and organizational transformation.
Your compensation and benefits
• Flexible Compensation Benefits, including private health insurance and childcare vouchers.
• Life Insurance Coverage
• Pension Plan
• Company car
• Flexible Working Hours and Summer Schedule with reduced working hours for three months.
• Meal Allowance, free coffee and fruit
• Hybrid Working Options – up to 5 remote working days per month during winter and 8 days during the summer schedule.
• On-Site Parking
• Employee Discounts Platform
• Internal Learning & Development Platform – including English language courses and full access to LinkedIn Learning.
• Christmas Benefits & Family Events
• Partnerships with Leading Business Schools
• Commitment to Diversity, Equity & Inclusion through our comprehensive Equality Plan.
Your location
Madrid
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