Digital Communications Specialist (m/w/d)

Functional area:  Marketing
Country:  Germany
City:  Maintal or Bratislava
Company name:  Desoutter GmbH
Date of posting:  Sep 21, 2021

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The Role

In CPV CC Europe, the Digital Customer Experience Team (DCx) has been created to lead the continuous improvement of the digital customer experience through our wide range of solutions, products and services. This team mission is to manage and accelerate the digital transformation of the CPV Europe organization in order to develop our market shares for all brands, on all segments and all sales channels.

The Digital Communications Specialist is a key member of the DCx Team and responsible to drive maximum synergies within CPV Europe for boosting the online market penetration for the different CPV brands.

 

ROLE AND RESPONSIBILITIES

 

The Digital Communications Specialist is responsible for leading SEA marketing campaigns and email marketing initiatives, Social content creation and updates, maintaining marketing campaign websites and support the team in view of Digital Communications initiatives. This person owns and drive digital marketing initiatives that enable us to meet our customer engagement goals, grow our digital channels, and communicates our solutions front and center with our target end-customer audiences. This role covers approx. 70% European scope and approx 30% will cover local Marketing Communications needs for Central Europe (Germany, Austria, Switzerland, Netherlands, Belgium)

 

  • Contribute to overall digital growth and content marketing strategy
  • Improve web KPIs and optimize user journey across the website and other digital touchpoints
  • Manage all online activity in relation to traffic acquisition, sales, conversion and a/b testing
  • Maintain campaign websites, ensuring all content is up-to-date, accurate and follows brand guidelines and web best practices
  • Develop and implement content calendar, partner with DCx Content Creation
  • Build, optimize and analyze PPC campaigns, reporting learnings to be applied to other digital activities
  • Manages SEM agency in view of optimized SEA campaign set up and keyword optimization
  • Oversee the email marketing lifecycle, from strategy, development and execution of all email campaigns
  • Conduct A/B testing and provide actionable recommendations for campaign optimization
  • Update and maintain the email marketing calendar and reporting spreadsheet
  • Research and seek opportunities for growing our email database and newsletter signups
  • Build and optimize Social media content and manages social media posts & calendar
  • Provide reporting on digital activities
  • Summarize and gather insights to optimize campaign performance 
  • Manage brand ambassadors and employee advocacy program

 

 

What you can expect from us? 

 

  • Competitive Compensation
  • Opportunities to grow and develop
  • Collaborative, Inclusive, and Flexible Work Environment
  • A culture known for respectful interaction, ethical behavior and integrity

 

 


What we expect of you? 

 

QUALIFICATIONS REQUIREMENTS

 

  • Post-secondary education with a degree or diploma in Digital Marketing/Marketing, Business or Communications
  • 3+ years  experience in B2B digital marketing area or digital marketing consulting, especially Social Media, PPC, SEA, Email Marketing
  • Deep understanding of digital channels, methods, and trends
  • Excellent knowledge of Office365
  • Deep understanding of digital and social media realms; passionate about generating and sharing content and new technologies
  • Understanding of SEO best practices and strategies
  • Enhanced experience in SEA marketing and relevant tools and technologies
  • Proven experience in managing enterprise social media tools and technologies, including monitoring and digital marketing metrics
  • Experience in working with Marketo, AEM (Adobe Experience Manager) and Magento.
  • Photography, videography and editing skills are an asset
  • Excellent/ Fluent German and English language skills, verbal and written, additional language skills in either of the languages Dutch, Spanish, Italian, Portuguese, Polish, Romanian, Czech, Hungary, Slovak are an asset.

 

PREFERRED SKILLS

 

  • Possesses a creative approach and a vision for industry storytelling
  • Excellent written and verbal communication skills
  • Organized and self-driven with analytical mindset
  • Works extremely well under pressure and is able to multi-task on concurrent projects
  • Enjoys working in a hands-on and collaborative team environment
  • Team player who can foster positive working relationships with regional and global colleagues
  • Passionate about general industries and tools

 

 

City
Maintal or Bratislava


 

 

 

Over 110 years of experience

Since 1901 the Chicago Pneumatic (CP) name has represented reliability and attention to customer needs, with construction, maintenance and production tools and compressors designed for specific industrial applications. Today, CP has a global reach, with local distributors around the world. Our people start every single day with a passion to research, develop, manufacture and deliver new products that are meant to meet your needs not only today, but tomorrow as well.