Lead Development Representative - CSC

Mission | Purpose of Job

The Lead Development Representative (LDR) is responsible for qualifying and nurturing incoming leads, identifying potential opportunities, and converting them into sales-ready prospects. The role acts as a critical link between marketing, customer center, and sales teams (BDMs/AEs), ensuring a strong and high-quality pipeline to support revenue growth.

Roles & Responsibilities:

• Own end-to-end lead development by proactively researching, engaging, qualifying, and nurturing prospects exclusively through digital channels (email, LinkedIn, WhatsApp, SMS, and other online tools), without reliance on phone calls.
• Execute high-volume and disciplined online outreach activities, demonstrating a strong work ethic, persistence, and consistency to generate and maintain a robust pipeline of qualified opportunities.
• Identify and engage potential customers through structured research, capturing relevant information to create new leads and support pipeline growth.
• Evaluate inbound leads (marketing-generated or customer inquiries) and determine customer needs, application, and potential business opportunities.
• Conduct online discovery and qualification, assessing fit, interest, decision-making structure, budget, and timeline.
• Maintain a structured follow-up and nurturing process, building trust and developing early-stage customer relationships through digital interactions.
• Convert qualified leads to sales-ready opportunities, ensuring effective handover to BDMs or Account Executives with clear context and next steps.
• Schedule meetings and demos between customers and the sales team to facilitate further engagement.
• Maintain accurate and up-to-date records of all activities, interactions, and lead status in CRM (C4C).
• Track and report on lead quality, conversion rates, and pipeline contribution, supporting data-driven decision making.
• Run A/B testing on messages, pitches, and approaches to identify what works best for each segment.
• Use creativity and problem-solving to overcome objections and barriers during the outreach process.
• Collaborate closely with Marketing, Sales, and Customer Centers to ensure alignment, improve lead quality, and support business growth initiatives.

Educational Requirements:

Bachelor’s degree in marketing, Business Administration, Engineering, or a related discipline is preferred.

Experience requirements:

 Proven experience in sales development, inside sales, or customer facing roles like Sales development, business development.

• Exposure to B2B environments and technical or industrial domains is advantageous.
• Demonstrated ability to manage lead generation and qualification processes.

 Knowledge & Skills requirements

• Proficiency in Microsoft Office 365 and CRM Platforms (preferably C4C)
• Strong capability in digital outreach channels (Email, LinkedIn, messaging platforms)
• Familiarity with AI-Driven tools, and modern sales technologies
• Data handling and basic analytical capabilities for pipeline tracking.

Personality requirements

• Persistence and resilience
• Creative and curious mindset
• Strong communication and interpersonal skills
• Active listening and consultative questioning
• Solid sales acumen and understanding of buying processes
• Proficiency with CRM tools
• Ability to evaluate lead quality and prioritize effectively
• Basic understanding of industry and product applications
• Proactive and results-driven mindset
• Strong organization and time management skills
• Customer-centric approach

 In return we offer you

 A work culture known for respectful interaction, ethical behaviour and integrity.

• Access to Global Job Opportunities as a part of Atlas Copco Group

• Opportunities to grow and develop in the connected world.

• Potential to see your ideas realized and to make an impact

• New challenges and new learnings on global organization matrix

Location

Pune, India

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