Vice President Marketing - Specialty Rental (NTE) - Pasadena, TX

Passionate people create exceptional things.

Did you know that the solutions we develop are a key part of most industries? Electronics, medical research, renewable energy, food production, infrastructure and many more.

We´re everywhere! Working with us means working with the latest technologies and groundbreaking, sustainable innovations. With our inclusive and caring environment, you get the support and inspiration you need to grow. Here, your ideas are embraced, and you never stop learning. Interested in being part of our team?

Join us on our journey for a better tomorrow.

The Specialty Rental Divisions’ worldview is to enable our customers, our people and our societies to flourish in an increasingly complex world. Our vision is to remain the world's most trusted partner by solving complex industrial challenges with specialized agile solutions. Those are designed and implemented by passionate people who continually strive for new best ways.

The Mission

Support the successful expansion of NTE by driving key marketing strategies, building a strong structure that will unleash our full potential over the long term with the intention of continuously expanding the core business while exploring quantum leaps into new geographies, segments, customers, technologies and business models

More specifically, to be successful in the mission it is fundamental to deliver across the following areas:

Strategic Planning:

• Develop and lead the overall NTE marketing strategy to reach its full potential in flow and water treatment.
• Initiate the rental ladder initiatives to continuously professionalize our sales process and guide our customers to higher value offers
• Explore and implement New Business Models (Agility and Performance Rentals) to retain customers and increase our customer base to record levels
• Collaborate with Atlas Copco Brand to realize the post-acquisition synergies and together drive the 1-4 ratio with cross-selling initiatives.
• Collaborate with the divisional marketing team to integrate and localize the overall divisional strategy
• Take an active role in prospecting and mapping acquisition targets in the flow pilar

Growth Initiative Execution:

• Identify, assess, and support geographic expansion opportunities, with a strong focus on underdeveloped areas in the US. 
• Clearly identify market opportunities by conducting research into market trends and customer requirements.
• Support customer segmentation, competitor benchmarking, and market analysis to refine value propositions and product positioning. 
• Initiate marketing campaigns across various channels, tracking performance and adjusting as needed.
• Lead the sales efficiency process through strong territory management and close support of the PGA process.

Digital Marketing & Communications

• Optimize digital platforms to capture online demand and establishing an additional revenue stream.
• Drive internal and external visibility using whichever online and digital channels bring the best results
• Constantly improve the relevance and effectiveness of our messaging by analyzing customer impact
• Create and manage the needed sales efficiency tools, such as R-PSM; CPQ, Showpad, Share Point, etc.

Product Marketing:

• Define master specifications for local products and provide input for the division ones.
• Clearly define a strategy for each technology and product – specific for each territory
• Develop, execute and update the go-to-market strategies for all products.
• Develop a Full Potential Plan for Water treatment and drive a successful implementation.
• Create compelling product messaging and positioning.
• Maintain product documentation.

Brand Management:

• Continuously enhance NTE brand awareness and market positioning, adjusting activities as the market evolves.

Price Management:

• Develop a robust and systematic price management process, improving pricing consistency and sophistication.
• Implement pricing strategies aimed at aligning with divisional benchmarks

Leadership and Team Management:

• Become an active and valuable member of the regional management team, with a collaborative mindset to drive sustainable profitable growth for both NTE & ASR.

The strategy:

You will explore opportunities, expand our business and excite customers with flawless solutions.  You will further develop our diverse and inclusive culture that inspires, empowers, energizes and rewards.

Business Strategy:

Explore – investigate and experiment with new ideas, business concepts and technologies, making us useful and relevant to an increasing number of segments and customers.

Expand – improve conversion within the explored market to increase opportunities and close deals.  Focus on both continuous improvement and quantum leaps.

Excite – relentlessly evolve customer experience. Increasing and improving our interactions (digital, virtual or physical) with the many different roles we work with inside a customer.

Organizational Strategy

Empower - inspire and align your employees, giving them the freedom to act, in order to accelerate change.

Energize – excite your teams and use each person’s full potential with the ambition to boost effectiveness.

Engage- drive a growth mindset and a desire to improve, so that innovation occurs everywhere.

What we expect of you?

Experience requirements

• Strong drive towards business and results, with a track record of successful execution
• Proven passion for creativity and innovation, leading to real solutions that have driven growth
• High level of leadership and communication skills
• Solid marketing experience including strategy development, product management and pricing
• Proven ability to empower the team and create trustworthy and fair relations

Personality requirements

• Strong leader who has demonstrated good people management skills
• Customer-Centric individual who understands customer’s needs and seeks to fulfill or exceed expectations
• Team player and natural diplomat who interacts and unites team members, customers and stakeholders
• Manager who provides solutions to make things happen, who can translate their mission into strategy, and turn it into action
• Methodic and structured achiever who can plan, organize, prioritize, assess, adapt and deliver the promise
• Innovative ‘there is always a better way’ person with a positive, flexible, and responsive mindset

In return, we offer:

• We believe and foster a learning culture where global mobility is an important enabler for growth.
• Our learning culture supports you on your journey: benefit from our individual learning opportunities (LinkedIn Learning e.g.), our feedback culture, the internal job portal, global project assignments, or face-to-face training sessions.
• You will experience an onboarding program at our North America headquarters.
• We support you and your well-being with different programs like team events, and more.
• We offer an excellent compensation package, including a flexible benefits plan.
• We offer health insurance, dental insurance, vision insurance.
• We offer Paid time off, Life & Disability Insurance.

As  VP Marketing, you will be based in our office in Pasadena, TX. You will have some travel with this position. You will report to the General Manager of National Tank & Equipment

About Us

Atlas Copco Rental North America has offices throughout the US, Canada, and Mexico.  Headquarters for ACRNA is located in Deer Park, TX, just outside of Houston.  Atlas Copco Group is headquartered in Stockholm, Sweden.

We are a global team with colleagues in 180 locations in 170 countries.

Even if you don't meet all the points, but are ready for a challenge, click on "Apply" anyway. We love your spirit!

Diverse by nature and inclusive by choice
Bright ideas come from all of us. The more unique perspectives we embrace, the more innovative we are. Together we build a culture where difference is valued and we share a deep sense of purpose and belonging.