Manager-Digital Services

Your role

As a Manager-Digital Services, your mission is to serve as a strategic pillar for Atlas Copco Group's global digital communications, managing Brand Studio's digital marketing and social media services. You will report to the General Manager.

You will

• architect data-driven strategies
• optimize cross-channel campaigns
• ensure operational excellence across the team

About the Role:

Social Media Management:
1. Design and execute global social media strategies (organic/paid) for customers and internal stakeholders, including content calendars, platform-specific engagement frameworks, and crisis communication protocols.
2. Leverage tools like Sprout Social, Sprinklr for sentiment analysis, community moderation, advocacy, and real-time performance tracking.

Digital Marketing Services:
1. Oversee multi-channel campaigns (PPC, email marketing, remarketing) with a focus on B2B lead generation, conversion optimization, and marketing automation (HubSpot, Marketo).
2. Implement ROI measurement frameworks to align campaign outcomes with KPIs such as CAC reduction, CTR improvement, and revenue attribution.

SEO & Emerging Technologies:
1. Spearhead technical SEO audits, multilingual/local SEO strategies for, and voice search optimization to enhance SERP rankings for our customers globally.
2. Integrate AI-driven tools (e.g., content ideation, predictive analytics, automation) to streamline workflows.

Operational Governance & Team management
1. Team Management: Lead and mentor a cross-functional team (Social media specialists, Digital marketing specialists, SEO analysts) through Agile workflows, quarterly OKRs, and performance reviews, also responsible for the training and competence development for team members.
2. Partner with key global stakeholders and cross-functional teams to identify, evaluate, and prioritize strategic opportunities that drive the growth, innovation, and expansion of digital marketing services.

To succeed, you will need

We encourage you to apply even if you don't meet every single requirement. We value diverse experiences and perspectives and are excited to see what you bring to the role.

You have an optimal combination of the below 

Education: 
Master’s degree in digital marketing, Communications, or MBA (or equivalent experience). 
Experience:
10+ years in digital marketing/social media leadership, with 5+ years managing teams. 
Proven success in scaling Digital marketing services.
Technical Expertise:
1. Deep knowledge of GDPR, CCPA, and global data privacy frameworks, including cookie consent management.
2. Proficiency in enterprise social media management platforms: Sprout Social, Hootsuite Enterprise, Brandwatch, Talkwalker, or similar tool.
3. Expertise in SEO tools: SEMrush, Ahrefs, Google Search Console, Screaming Frog, and Moz Pro for technical audits, keyword clustering, and multilingual SEO.
4. Experience with paid media platforms: Google Ads, LinkedIn Campaign Manager, Meta Ads Manager, and Twitter Ads, including bid optimization and audience segmentation.
4. Advanced skills in data analytics tools: Google Analytics 4 (GA4), Tableau, Power BI, and Google Looker Studio for multi-touch attribution, funnel analysis, and predictive modelling.
5. Proficiency in marketing automation systems: HubSpot, Marketo, and Salesforce Marketing Cloud for lead nurturing, CRM integration, and lifecycle campaigns

Required Knowledge, Skills, and Abilities:

1. Ability to interpret multi-touch attribution models, forecast trends, and present insights to key stakeholders.
2. Skilled in negotiating priorities between regional marketing teams and Group-level mandates. Adopting emerging technologies (AI, Automation, Data analysis)
3. Deep understanding of all things digital.
4. A keen eye for style and fast turn-around on tasks with diligence is necessary.

In return, we offer

• Culture of trust and accountability
• Lifelong learning and career growth
• Innovation powered by people
• Comprehensive compensation and benefits
• Health and well-being

Job location

This role requires you to work on-site at our office in Pune, India. You will be part of a dynamic team and enjoy the benefits of face-to-face collaboration.

Contact information

 Talent Acquisition Team: Veda Kulkarni