Team Lead - Digital Marketing

Your role

As a Team Lead - Digital Marketing, your mission is to drive impactful digital marketing that supports business goals through smart, data-driven campaigns, while leading a high-performing team to deliver consistent, brand-aligned ROI.

The role requires strategic vision, hands-on execution, and the ability to translate business objectives into measurable digital outcomes while ensuring alignment with brand standards and ROI goals.

You will

• lead Atlas Copco´s multi-channel digital marketing initiatives
• manage a team of Digital Marketing Specialists responsible for performance marketing, SEO, marketing automation, and paid media.
• develop and execute a comprehensive digital marketing strategy covering PPC, SEO, email marketing, display, retargeting, and marketing automation.
• translate business objectives into integrated campaigns with clear KPIs and measurable outcomes.
• drive innovation through the integration of AI tools and data-driven insights for campaign optimization.
• manage and lead a team of Digital Marketing Specialists.
• oversee workload allocation, performance management, and professional development.
• foster collaboration with creative, design, and account management teams to deliver cohesive campaigns.
• oversee planning, execution, and reporting of all digital campaigns.
• consolidate insights across channels into actionable dashboards and reports.
• ensure performance goals, budgets, and timelines are consistently met.
• act as the primary point of contact for all digital marketing activities within Brand Studio.
• present strategies, results, and recommendations to senior stakeholders.
• ensure all initiatives align with global brand guidelines and business priorities.

To succeed, you will need

• Master’s degree in Marketing, Communications, Digital Media, or a related field.
• Minimum 7 years of experience in digital marketing, with at least 2 years in a people management role.
• Proven expertise in PPC, SEO, marketing automation, and multi-channel campaign management (B2B experience preferred)
• Strong knowledge of Google Ads, Analytics, Looker Studio, SEO tools, and marketing automation platforms.
• Strategic thinker with a data-driven and results-oriented mindset.
• Excellent leadership, communication, and stakeholder management skills.
• Ability to balance creative vision with performance accountability.
• Strong analytical, problem-solving, and decision-making abilities.
• Passion for emerging digital trends, AI-driven marketing, and continuous team growth.

In return, we offer

• Culture of trust and accountability
• Lifelong learning and career growth
• Innovation powered by people
• Comprehensive compensation and benefits
• Health and well-being

Job location

This role requires you to work on-site at our office in Pune, India (IN). You will be part of a dynamic team and enjoy the benefits of face-to-face collaboration.

Contact information

 Hiring Manager: Pankaj Kumar