Product Marketing Manager

Your role

Mission

Promote the development and growth of assigned products through the creation and successful implementation of product training materials, sales documentation and marketing materials while supporting excellent customer service through all channels to market.

Roles and Responsibilities

Business Development (25%) – In consultation with the Business Development Managers, create and implement business development and marketing communications plans. Present plans to Sales Managers while coordinating and motivating sales efforts to achieve established growth and sales goals. Provide monthly updates to management regarding the effectiveness of business plan implementation in assisting with sales team goals. These updates should include information about the development prospects and customers, as well as orders received. Additional focus on gaining market share through these efforts is of great importance.

Marketing Communications (25%) - Develop and distribute product price lists and relevant technical data to regional sales. Develop and implement training programs as required to achieve business development goals. The training will be geared towards educating the sales managers on the product and selling techniques. Create quotation standards and systems to ensure excellent, prompt response to customer inquiries.

Review competitor positions and market shares,and create competitor comparison reports. Based on these reports, provide recommendations to management regarding prospective development of new products. Additionally, monitor market pricing and positioning and make recommendations to ensure we have a competitive offering in the market.

Customer Service/Inside Sales (35%) - Review and respond promptly to customer and sales staff inquiries relevant to the product line. Develop an understanding and collect appropriate information to clarify the needs of the customer or the sales group to better facilitate addressing those needs and expectations. Develop rapport with the sales team through effective communication, interpersonal skills, and professionalism, and strengthen the relationship between sales team and marketing team through ensuring a high standard of customer response.

Professional Development (15%) – Through training and development, remain current in the product knowledge and sales/marketing skills necessary to be effective in the position.

Contribute to positive Company branding by projecting a knowledgeable, professional, and customer-oriented image to customers.

Perform all duties in accordance with Atlas Copco standards, while always striving to understand the needs and expectations of the customer.

Take whatever action is appropriate and required to get the job done and to establish and maintain communications with all people/employees considered necessary to get the job done.

Perform other duties as assigned.

To succeed, you will need

Qualifications

None in the near term – yet would be encouraged to assist with summer intern program

5+ years of relevant experience in marketing and application engineering with an emphasis on process filtration. Knowledge of industrial and process filtration is preffered.

4-year Engineering, Business, or Marketing degree, or equivalent combination of education and experience.

Must be a driven, self-directed team player, who has a positive attitude, can motivate those around them, and is service oriented. Must also have excellent organizational, interpersonal, verbal, and written communication skills. Must be proficient in the use of SAP CRM, Microsoft Office, including Word, Excel and Power Point. Some travel to support field sales activities will be required.

In return, we offer

• Choose your career with us! Drive your Career, Explore Opportunities, Realize your Passion . . .   Attractive benefits include: Excellent compensation package, including a flexible benefits plan and generous 401 (k) retirement plan Health insurance/ Dental insurance/ Vision insurance Competitive paid time off Annual Bonus Salary Range is $80k - $110k based on experience, knowledge, and skills. Additional technical training is provided for the most qualified candidate.

Job location

Option 2: Hybrid
This role offers a hybrid working arrangement, allowing you to split your time between working remotely and being on-site at our Rock Hill, SC.

Contact information

 Talent Acquisition Team: Sowmya Prativadi