Product Marketing Manager Software and Data Driven Solutions

Functional area:  Marketing
Country:  France
Company name:  ETS Georges Renault S.A.S.
Date of posting: 

Your future job

We are currently seeking a Software & Data Driven Solutions Product Marketing Manager for Desoutter Brand (Cadre - CDI).

You will be responsible to analyze market and customer needs to develop new products/features and to promote the product range through the sales companies. You are the product owner for software roadmaps included Desoutter/Seti-tec/PivotWare/Quality Assurance Testing  product lines. You contribute to a new business model implementation where software solutions and dematerialisation of licenses and controllers will be strategic.


Your main responsibilities will be to:


    • Follow and develop the business globally with NIS (Net Income Sales) and UGP (Unadjusted Growth Profit) responsibility
    • Specific focus on marketing and product portfolio towards MVI (Motor Vehicle Industry), Tiers, Aerospace and GI (General Industry) segment on selected customers
    • Visit the Customer Centers regularly as well as key customers to follow and support business development
    • Work actively with KCM (Key Customer Manager) to understand/anticipate customer needs
    • Will lead the Drive team in order to propose actions to the Steering Committee
    • Once the product is ready for launch, the PMM will organize, with anticipation, Sales force training focusing on value-based sales approach, competitors benchmarking, market analysis and promotional activities as well as coordinate supporting activities internally and externally
    • Contribute to any potential sales by Web (e-commerce)
    • Develop a software roadmap in all his aspects. Harmonization of existing solutions, integration of new technologies and create a vision for the long-term strategy.
    • Be directly involved in new product specifications and follow the development of new products with R&D and operations
    • Define business strategy: IRP (International Retail Price), UGP and forecast
    • Prepare product launch pack including marketing materials (leaflet, catalogues...), applications guide, customer value proposition/USP (Unique Selling Point) and ROI calculation
    • Follow up product launch in collaboration with our CCs (Customer Centers) following our standard procedures
    • Work with Excellence center for larger project and strive for standardization and harmonization of customer solutions;
    • Contribute to the Product Life Cycle: stock management, forecasting, etc.


The successful candidate has an Engineering degree, with an automation and/or software specialization. You have an international business experience (at least 5 years) in BtoB industrial marketing, ideally within manufacturing industries and software companies. You present a good knowledge in marketing and business development, with strong technical background on IT and industrial applications, automation, server, network technologies (wired or wireless), innovation around these fields of expertise.


We are looking for a person with good communication skills, open to work in matrix organization, open to innovation and new technologies. You are familiar with Office suite. You used to have programming skills (Java or C++ or same kind of languages). You have basic knowledges about IT technologies: databases, ERP or/and MES systems, n-tier environments (Server/Client/Networking). You have good competences to analyze customer needs and translate them in specification.


This position requires frequent travels. Fluency in English is mandatory.


Desoutter Industrial Tools

Founded in 1914 and headquartered in France, Desoutter Industrial Tools is a global leader in electric and pneumatic assembly tools serving a wide range of assembly and manufacturing operations, including Aerospace, Automotive, Light and Heavy Vehicles, Off-Road, General Industry.

With over 1,200 employees worldwide, we have opportunities across many functions, designed to develop your skills in a wide range of roles and enhance your career.