Content Specialist

Your role

Job Title: Content Specialist

Report to: Digital Marketing Manager

Direct reports:NA

职位：市场专员-内容

汇报对象：数字化营销经理

下属：无

Mission

Your mission is to enhance the company's social media influence and user engagement by planning and executing precise content marketing activities, thereby driving business growth and brand promotion.

你的使命是通过策划和执行精准的内容营销活动，提升公司在社交媒体平台上的影响力和用户参与度，进而实现业务增长和品牌推广的目标。

Major Responsibilities

Duties and responsibilities include, but are not limited to:

• Plan and implement communication campaigns, including process design, copywriting, and schedule control.
• Manage content marketing on WeChat, Video Accounts, and Douyin through short videos, live streams, and images. Identify industry trends and user pain points to create engaging topics.
• Ensure timely content copy delivery as per the marketing plan and collaborate with the communications department for effective social media distribution.
• Track content data (e.g., plays, interaction, and conversion rates) and optimize content and distribution strategies continuously.
• Study platform traffic distribution mechanisms and design targeted activities to boost user participation and content metrics.
• Build and maintain relationships with cross-functional teams to align content marketing with business goals.
• Monitor industry and competitor content strategies. Conduct regular analyses to provide innovative ideas for company content marketing.
• Be prepared to undertake any new tasks assigned.

任务职责包括但不限于:

• 负责策划并执行传播活动，包括流程设计、文案打磨及传播节奏把控等。
• 负责公司微信公众号、视频号、抖音等平台的短视频、直播、图文等内容营销工作；能够挖掘行业热点与用户痛点，策划出具有高传播性和高转化率的选题方向。
• 根据营销计划，确保内容文案按时输出，并与传播部门紧密合作，在社交媒体上进行内容的有效分发。
• 跟踪内容数据（如播放量、互动率、转化率等），通过持续测试来优化内容形式和分发策略，以提升内容效果。
• 研究不同平台的流量分发机制，基于规则制定有针对性的活动，激励用户参与，从而提高内容的相关数据表现。
• 与跨职能团队建立并维护良好的合作关系，确保内容营销活动与公司整体业务目标保持一致。
• 关注行业动态和竞争对手内容策略，定期进行竞品分析，为公司内容营销提供创新思路和改进建议。
• 积极响应并高效完成其他临时任务。

To succeed, you will need

Education & Experience

• Bachelor's degree or above.
• At least 3 years of relevant work experience in an industrial product - related company.
• Preferably with experience in industrial marketing.

Knowledge & Skills

• Have an eye for graphic design and a solid understanding of digital communication and social media.
• Possess project management and strong interpersonal skills.
• Demonstrate keen market insight and creative thinking to explore new content, channels, and strategies.
• Have excellent English writing skills.
• Manage time well to complete multiple tasks and deliver high - quality work on time.

Personality & Behavior Traits

• Good communication skill     
• Proactive 
• Planning & organizing           
• Self-learning
• Motivating
• Problem solving
• Influencing others
• Customer oriented

教育和经验要求：

• 统招本科及以上
• 至少3年相关工业产品企业的工作经验
• 具备工业市场营销经验者优先考虑

知识技能：

• 对平面设计有良好的欣赏能力，对数字传播和社交媒体有全面的理解
• 具备项目管理技能和较强的人际交往能力。
• 具备敏锐的市场洞察力和创新思维，能够不断探索新的内容形式、传播渠道和营销策略，为公司带来独特的创意和视角，保持内容的新鲜感和竞争力
• 良好的英语书写能力
• 能够合理安排工作时间，高效地完成多项任务，确保在紧张的工作节奏下按时交付高质量的内容和项目

性格和行为特质：

• 良好的沟通技巧   
• 积极主动
• 规划与组织能力
• 自学能力
• 自我激励
• 解决问题能力
• 有影响力
• 以客户为导向

In return, we offer

• Culture of trust and accountability
• Lifelong learning and career growth
• Innovation powered by people
• Comprehensive compensation and benefits
• Health and well-being

Job location

shanghai

Contact information

 Talent Acquisition Team: Shaun Hao