Communication Manager

Functional area:  Communications
Country:  China
City:  shanghai
Company name:  Atlas Copco (Shanghai) Trading Co Ltd
Date of posting:  Sep 14, 2021

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The Role

Job Title: Communication Manager
Report to: General Manager, ITBA China
Direct reports: Communication Specialists/Digital Marketing Specialists


Take responsibility of ITBA China customer center communication. Strengthen the Atlas Copco group identity of the First In Mind, First In Choice. Drive and deliver timely and high quality internal and external communications via omni-channels. Drive digital marketing initiatives with coordinating with all business lines. Simultaneously driving active multi brand communication adding value to all corporate brands.


Key responsibilities:
The role will be responsible for:

•    Brand Identity & brand awareness
-    To safeguard the visual brand identity
-    To ensure that all communications and sales promotion materials are produced to a high quality and in line with the brand identity guidelines.
-    To continuously look at the best channels including new technology to improve brand awareness.

•    Internal Communication
-    To plan and implement internal communication events through various channels and tools.
-    To advise on and coordinate major internal communications issues across business lines, customer centers and divisions.
-    To project manage employee magazines.
-    To contribute to the news and communications pages on the Hub and other internal portals and platforms.
-    To initiate and coordinate photography of products, applications, people and events and co-ordinate video production.
-    To ensure that we have the most efficient tools and channels for internal communication.

•    External Communication
-    To explore business needs, plan, implement and follow up marketing communications activities in conjunction with product or marketing managers on target markets, including for example exhibitions, trade press, advertising, promotional campaigns, internet, events, literature, press releases, customer magazines, social medias, in order to increase sales in line with marketing objectives. 
-    To develop and constantly improve cost efficient communications procedures and tools. 
-    To develop contacts with trade and local press in order to increase coverage of the company and its products.
-    Drive the e-commerce work for the different brands.
-    Coordinate and drive NPS and Leads generation programs.

•    To lead and drive digital marketing initiatives, including customer experiences and market automation for all business lines. Coaching, supporting and challenging the business lines and marketing teams to be best in class in our industry.
•    Manage projects and events, including agencies, budgets, time schedules, negotiating and coordinating.
•    To be the owner for all marketing material, translations and pictures.
•    Maintain ITBA marketing activity calendar.
•    Deliver business reports in time.
•    Lead, appraise and develop communication team. Coordinate and collaborate with all departments. 
•    Coach management team on communication skills.


What you can expect from us? 

You will get good opportunity to work in a passionate team and drive lot of exciting initiatives on both internal and external communications. You will lead and build a competent and innovate team, as well as aslo work collaborately with all departments. You can also work with a communciation network under Holding China and globally.


What we expect of you? 

Candidate profile: 

•    University degree, preferably marketing or communications related

•    Communication, marketing, sales
•    Working with virtual teams and matrix organization
•    Leading a team

•    Understanding of media and how journalists work
•    Understanding digital communication and digital marketing
•    PC skill is a must

•    Coaching and leadership skills
•    Project Management skills
•    Excellent writing and proofreading skills, English and Mandarin
•    Good presentation skills

•    Highly proficient in Mandarin and English language, both written and spoken

Personality attributes
•    A strong communicator
•    Able to handle multiple tasks to strict deadlines
•    Planning & organizing
•    Customer focused
•    High integrity
•    Initiative and self starter
•    Innovative





Passionate people create exceptional  things
At Atlas Copco we believe in challenging the status quo, always looking for a better way. Our leading-edge technology enables us to innovate for a sustainable future. 
We believe that people make it happen and with us you are empowered to act.  Your ideas can make a real difference and contribute to the quality of life for people everywhere.
We offer  a wide range of interesting job roles and many opportunities to grow. This is where it begins –  Join us at the Home of Industrial Ideas.